JCI Luxembourg | CYEL Logo & Brand Redesign

CYEL stands for Creative Young Entrepreneur Luxembourg. This project is an entrepreneurship competition aiming at promoting innovation in Luxembourg. CYEL is the flagship project of JCI Luxembourg and has been running for 19 years. Visualize Impact was tasked to create a logo and brand identity for CYEL
Logo
The idea for the logo was inspired by the global JCI CYE logo with the big letters and the arrow. We decided to bring more Luxembourg theme by adding the lion in the middle with some negative space and by making the arrow the colors of Luxembourg’s flag. We created white and black versions of the logo for more flexibility.
Color Palette
With this being a JCI Luxembourg project, the brand needed to use the established colors in JCI’s Corporate Identity Guidelines. We used the 4 main colors and the 3 text colors in that guideline along with a red and blue from Luxembourg’s flag and a dark blue to ground the whole palette.
Font
Montserrat was picked as the main and only font for CYEL. We felt it provided a good alternative to Helvetica Neue with a touch of classiness. The font can be used in many different scenarios with good legibility which helped us go with it as the only font. 
Examples of uses
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